Towards climate-smart fashion

For us, it is important to have as little impact on the climate and our environment as possible. We therefore try to make it easier for you too to make smarter environmental choices in life. This is what we do today and what we are working towards being able to do and offer in the future. As well as some tips about what you can think about in your life if you want to live more climate-smart and environmentally friendly.

Climate-smart measures we take today

We are actively working to become more climate-smart and find ways to improve our production, our working methods and our range. These are some of the climate-smart measures we are already taking.

Climate-smart production and supply

Offering climate-smart alternatives involves more than just thinking about the material in the products. Although of course we have the material as part of our list.

    We use as much as possible materials in good environmental choices in our clothes. Such as: organic cotton , recycled materials, ÖKO-TEX and GOTS certified fabrics and bamboo buttons .
    When developing our products, we focus on designing timeless garments. This is so that you as a customer can love and use your garment from us for as long as possible.
    We work digitally in our design process and make as few prototypes as possible to minimize our impact on the environment. We sell out the prototypes a few times a year in the store in Visby, so keep an eye out!
    In addition to our own products, we also offer you other brands that also work for a better future climate. It can be through reuse, new smart materials, organic, locally produced, slow fashion, etc

Climate-smart packaging

Of course, we also want our packaging to be as climate-smart as possible.

    If you want a bag when you shop with us in the store, you will receive a paper bag. It is of course made from recycled paper. In this way, we save the environment and our trees a few more turns.
    To the greatest extent possible, we reuse the packaging material that we receive in the store. For example. when we send goods on to you as a customer or to our retailers. So when you unpack goods from us, it can feel like it's not so exclusive. But it is because we want to protect the environment. Therefore, we take care of what we already have instead of producing new ones. We hope you like it as much as we do!
    Sometimes it happens that we don't already have packaging material that we can reuse. Then we only use newly purchased packing material in recycled materials. We use paper as much as possible and avoid plastic as much as possible.

Source sorting, recycling and repair

So what do we do with what's left? How do we manage our waste and residual products?

  • Source sorting a matter of course
    We sort all our waste at source and reuse as much as possible and we hand everything in to recycling stations.
  • Creativity with fabric waste
    We are constantly working to create as little waste as possible in our production. But sometimes there are pieces left over. We try to use these for other products as much as possible. For example, they can become hats or headbands. If the pieces are too small to be able to make something out of, we submit them to fabric collections. There, the material is sorted at source and reused for new fabrics or insulation materials in the construction industry.
  • No garments are thrown away
    If a garment or development sample cannot be sold, we leave it to second-hand shops where the profit goes to charity. For example. Red Cross.
  • We prepare and fix your garments
    With sewing in the shop, we have the privilege of being able to offer you mending of your garments and also other sewing services. Maybe you want to sew in your grandmother's favorite dress or hang up dad's old pants? Come in and we'll help you!

  • Sustainable suppliers
    We review all our suppliers carefully in order to choose the most sustainable suppliers possible. Our electricity, for example, is completely green and only comes from environmentally friendly sources. We travel as environmentally friendly as possible. Every year, we review our impact on our environment and ensure climate compensation for emissions.

Climate goals for the future

We will never stop striving to make our products, our production, working methods and our services more climate-friendly. No matter how good they are, there will always be new, better ways. There, our goal is to be at the forefront.

Three services for a circular economy

Our first goal is to become circular. That is, create a cycle. Where our products are primarily reused. Alternatively, the material is recycled. And in the absolute last resort, the material becomes energy. You can read more about circular economy at the Nature Conservation Association or Wikipedia . We are working hard to get started with a circular offer in the form of three different services:

    Already now, as I said, we can fix your clothes in the store. In the future, we also want to offer a service where you can send your damaged garments to us. And get them all back again.
    Imagine you have your favorite pair of jeans, the ones you've worn until they almost fall apart. You probably have great memories with those jeans. Our goal is to offer an opportunity where you send your garment to us. And we redesign it into something else for you.
    Sometimes it happens that you no longer want to keep your garment, maybe it no longer fits. Then in the future we want to offer you the opportunity to sell the garment on through us. So that another of Esther & Inez's friends can have the opportunity to love the garment.

Eco-friendly materials

When it comes to using more environmentally friendly materials. And precisely for this reason, because we will never be satisfied, that goal is and remains a future goal. We keep track of the latest research findings on how different materials and their manufacturing processes affect our environment and the climate.

At the same time, we look ahead to be able to quickly catch on when new materials and manufacturing processes become available. Did you know e.g. that research is being done on how old bread can be used to grow mushrooms which in turn can be transformed into a cotton-like material? Read more here .

Climate-smart production

Since we have our production in the shop, we can already produce small quantities today. We usually only sew up our garments one copy per size. In this way, we can produce according to demand and be very flexible in which models we sew and so on. This means that we rarely have to get rid of clothes that we have already sewn up. If a size is missing or if you want a garment in a different fabric than what we have sewn up, it can therefore often be arranged. And because we sew on site in the shop, it often goes quickly. Fast slow fashion.

In the future, however, the goal is to move more and more to "production on demand". This means that we only produce the garment after you have placed your order. Something that would lead to us not having any overproduction at all.

We will also work more and more to involve you as a customer when we design our clothes. So that our range will suit you as well as possible. Do you have any thoughts about our models, something you are missing or would like to change? Don't hesitate to tell us! We love that kind of feedback because it helps us be better for you.

Climate-smart tips on what you can do

No one can do everything but everyone can do something as they say. And that's right. None of us can save the climate by ourselves. However, we can do what we can to reduce our negative impact - our footprint on the climate. We have therefore compiled some tips for you as a private individual and clothing lover.

Consume climate smartly

  • Avoid over-consuming products and take advantage of what you have in the first place. Good for both the climate and the wallet.
  • Love and care for your clothes as long as you can. And only buy what you really want and are sure you will use.
  • Shop locally and make environmentally friendly choices . Choose products that are marked with e.g. Good environmental choices, are made in ecological materials and/or products to support the transition to a better future as recycled materials.

Climate-smart clothing care

  • Avoid washing your clothes as much as possible. Focus on airing the garments as long as possible. You can e.g. ventilate the bathroom when you shower. The steam helps clean the garment and makes the garment hang out and become less wrinkled. When the weather is good, you can air the garment outside. But keep it in the shade to avoid sun bleaching the colors.
  • Do not iron unnecessarily . Rather hang your clothes in the bathroom in connection with the shower. So that the steam and heat help to smooth out any wrinkles.
  • Run on eco programs and low temperatures when you wash, which saves our energy.
  • Use environmentally friendly detergents and skip the fabric softener so that we minimize chemicals in our environment. In this way, you minimize the emissions of chemicals. And also saves energy and raw materials that are used for the production of the product. If you want the clothes to smell, you can rather put some dried flowers or scent balls in the wardrobe instead.
  • When your garment breaks , make sure to repair it so that its lifespan is as long as possible. Repair it yourself or send it in for repair. In our store in Visby, we are happy to receive your clothes and can make them for you.

And when you no longer want your garment

  • When you no longer use a garment , donate it to charity. Or sell it on through groups on Facebook, Tradera , Sellpy or whatever suits you best. Let the garment live on with a new owner who will love and care for it.
  • Recycle and sort your waste as much as possible. Hand it in to places where you know the material will be taken care of in a good way. So that it doesn't just burn up.